Capitalizing on Reputation Maximization concept - show off positive comments creatively, you can see that ORM companies are extending into Marketing Tools.
Session Assignment
- Read TrustYou's white paper How To Incorporate Reviews Into Your Hotel Marketing Strategy - fill out brief form to download your own copy of the PDF
- Link to PDF for download - shared in Google Docs
- Be sure to click through link for 'Trust You Stars'
- Review Lodging Interactive's Commingle Services
Key Questions:
Answers should be insightful + in your own words - copy-paste = 0
- Both companies strongly recommend answering ALL guest comments - in review sites + social media
- Do you agree, disagree - why?
- How can this activity add value for the hotel's guests?
- Who, in the hotel, should be responsible for this activity?
- How could the hotel measure the impact of response actions?
- What is Trust You Stars and how does it work?
- Can a hotel incorporate their OWN survey questions?
- How could this tool be used to collect feedback BEFORE the guest leaves?
- Lodging Interactive Commingle service offers hotels the possibility to outsource responses to guest comments and reviews;
- Should hotels keep this activity in-house or get outsourced help
- Yes, why?
- No, why not?
- Is there a combination of outsource + in-house that could work well?
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