Concept - Move Beyond Monitoring + Measurement to Maximization
Maximization = share - reshare UGC to reinforce positive online reputation
Marriott M Live
Marriott = Big Budget = real time re-purpose content, essentially become a media company.
Marriott = Big Budget = real time re-purpose content, essentially become a media company.
Virgin Hotel Chicago - note Google full reviews streamed; only Trip Advisor score + link
Social Media Management Tools
Create + submit your blog post
Collection Tool - if you have no budget, good for independent hotels, properties using Facebook
Online Exercise
- Create a list of steps that a non-chain hotel/accommodation can take to maximize UGC from the various diigital touchpoints
- Think engagement + re-purpose media
- Minimum of 5 steps - more - higher mark for this session
- What role does social media play in helping a hotel 'share' positive reputation
- Review the social media tools linked above
- How do they help a hotel/business?
- How much do they cost?
- Does a hotel need both a Reputation Management system + Social Media Management platform?
- Explain - Why, why not
Collection Tool - if you have no budget, good for independent hotels, properties using Facebook
It's a joke ? We have finish this course for two weeks . it's too late
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