F2F Session 3

Move beyond monitoring = Reputation Maximization

Maximization = share - reshare UGC to reinforce positive online reputation

Marriott M Live 

M Live article

Marriott =  Big Budget = real time re-purpose content, essentially become a media company.

Virgin Hotel Chicago - note Google full reviews streamed; only Trip Advisor score + link

Social Media Management Tools

• Sprout Social
• Hoot Suite
• Buffer

Classroom Exercise

• Create a list of steps that a non-chain hotel/accommodation can take to maximize UGC from the various diigital touchpoints
• Think engagement + re-purpose media
• Minimum of 5 steps - more - higher mark for this session
• What role does social media play in helping a hotel 'share' positive reputation?
• Find + include and image that expresses social media role in enhancing reputation
• Review the social media tools linked above
• How do they help a hotel/business?
• How much do they cost?
• Does a hotel need both a Reputation Management system + Social Media Management platform?
• Explain - Why, why not

Create a blog post - can be text or slides - you can choose your favorite platform.

Submit Blog Post -

• Group A
• Group B
• Group C

Collection Tool - if you have no budget, good for independent hotels, properties using Facebook